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October 06, 2005
Your next executive summary
On Ludo's suggestion, I watched Dick Hardt's Identity 2.0 keynote. The content's fine, and he seems right about what he's calling Identity 2.0. But his presentation is almost like a TV commercial. You watch intently and very little sticks. It's even more a monologue than most presentations. Dick's singing over a playback. Better than most karaoke, luckily.
It's no doubt what our managers will soon be asking for in terms of presentations. Inherent in the idea of executive summary is that the consumer doesn't have to think deeply about what you have to say. (Does Scott Adams have a trademark on executive summary?) You can enjoy Dick's presentation without thinking at all.
Posted by Mark at October 6, 2005 10:04 AM
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