Somehow Gilles and I got onto the subject of advertising. He says it works because either we do not pay attention and it leaves a residue, or we do pay attention and find it silly, but it still leaves a residue. When we then go to make a decision where either the choices are very similar, or where we do not have enough information to distinguish between similar choices, the residue of advertisement works in favor of the goods or services advertised.
So what should we make of the photo to the left of this text? If you actually read the labels of the photos, you notice they contradict what the rest of the text is trying to get you to buy.
Why did they do that?
Is it a typo?
Are they trying to get me to see the fnords?
Figments of a lack of imagination