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January 16, 2006
50 milliseconds
Perhaps you already read this from Slashdot.org's feed, but Nature.com is covering findings that show the first impression of a web site is made in as little as 50 milliseconds, about the time it takes to watch one frame of a film.
What's more, these impressions jibe with judgements made after more scrutiny. It appears that we reinforce our hunches mentally to confirm what we already thought. "The tendency to jump to conclusions is far more widespread than we realize," according to researcher Gitte Lindgaard.
Posted by Mark at January 16, 2006 09:52 PM
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